apic story

APIC Blocks provide powerful bundle of fast, scalable and reliable APIs to make your product engineering journey easier. Save time, hassle and money.

About the founding team

APIC Blocks is being built by Abhinav Saxena and Manu Gupt

Abhinav Saxena

Prior to APIC Blocks, Abhinav was VP of Engineering at Urban Company and Director of Engineering at Hike Messenger. In both the companies, Abhinav led Growth Engineering and built tons of products and features to drive user acquisition and retention.

Abhinav started his career at Yahoo! back in 2005 and in his 17+ years of experience, he has built large scale data products, payments platforms, messaging systems, platform services, e-commerce systems, logistics and supply chain management systems and social games.

Manu Gupt

Before APIC Blocks, Manu spent 6.5 years with Urban Company as VP of Marketing & Growth. Also, he spent 3+ years on the early stage leadership team of LensKart.

Manu started his career as a developer, writing code for e-commerce platforms, for the past 10 years, anchoring growth, marketing & business functions across 2 successful stints across LensKart and Urban Company.

Manu enjoys coding, designing systems and building businesses, teams & leaders, and is passionate about solving for consumers. He is excited to put some of this energy into building APIC Blocks.